27 Nov The “Demure” Phenomenon: From Classic Elegance to Trendy Surprises
The term “demure” traditionally describes a person who is reserved, behaving with elegance and class, from the impeccable use of cutlery to their manner of sitting. In other words, someone who embodies sophistication and discretion. However, as with many terms in the internet age, the meaning of “demure” has begun to evolve and acquire new connotations thanks to its use on social media.
Currently, social media experts observe that the “demure craze” seems to play with the opposite meaning of the word, challenging its classic interpretation. This duality creates an intriguing paradox, where demure is no longer exclusively synonymous with sobriety but becomes a playground for creativity and irony.
Nevertheless, looking at the autumn-winter 2024/2025 runways, it seems that the demure trend might take a more literal path. Fashion proposals are filled with discreet and sober choices, aligning with a “mindful” approach that could solidify this trend as a tangible manifestation of nineties minimalism, one of the major currents emerging for the upcoming season.
In a context where aesthetic trends are born and die quickly on social media, it remains to be seen whether this new concept of “demure” will endure or be swiftly replaced by a new code, word, or realm that once again surprises us with its meaning and use.
